Are MorningStars Farm Meat Lovers Vegan Burgers any good?
We found this new vegan product a mixed bag. Certainly the texture is great, meaty and firm – this would be a solid burger for the grill. Taste wise we found the product little variable and influenced by topping and cooking technique.
I have to imagine this product release has been highly anticipated by many. MorningStar Farms make some of the best meat free products on the market. That said, there’s a fairly large elephant in the room; with only a few exceptions, most of the MorningStar lineup isn’t vegan friendly due to the use of egg as an ingredient. With the massive uptick in vegan cuisine the last few years, this has meant the product hasn’t been accessible to a rapidly growing contingent of diners.
There’s no doubt a company of this size hasn’t considered this sizable market in detail, and as such, their newer products such as the pulled pork are increasingly vegan friendly.
So how does this particular burger stack up in a hotly contested field? First up I found the flavor of these burgers, perplexing to nail down. They have a very strong, pronounced flavor, somewhat smoky. These first couple I ate, I loved. The second couple I ate, I really didn’t care for, noticing a really strong and unpleasant after taste. The pan cooked patties seemed to fare way better than the microwaved, and the more toppings the better. My worst experience was with a relatively plan patty direct from the microwave to bun and with minimal toppings.
Texturally these vegan burgers are great. They’re big, bold, meaty monsters that are extremely satisfying. At nearly four ounces per patty they’re one of the biggest on the market and it shows right out of the bag. Check out the nutrition below too, these are an anomaly in the companies product range packing in more calories than you’d usually expect.
Given my love of other MorningStar Farms products, I really wanted to like this burger more than I did. I hope to try the burgers again, and test a few different cooking techniques to see if there’s a trick to getting more out of the flavor. I’ll report back.
MorningStar Farms Meat Lovers Vegan Burgers – what’s in the bag
Four burgers come in the plastic bag, which is thankfully resealable. I’m always happy when I find a manufacturer take this little extra step with a frozen product. That said, I do find it particularly easy to break the press down seal on MorningStar bags like this – it’s entirely possible that’s just my own hamfisted ways though.
MorningStar Farms Meat Lovers Vegan Burgers
To give you an idea how the burgers cook up and look, here are a few of my initial creations. The first is a pan cooked patty on a guacamole burger, and the second is a regular burger with a few veggie toppings cooking in the microwave.
MorningStar Farms Meat Lovers Vegan Burgers – cooking instructions, nutrition, ingredients
You can cook these pretty much anyway you like: the microwave, the oven, in a pan or on the grill. I didn’t get to try the latter, but these have a very sturdy make up, I’m sure they’d do well on the grill. In fact I think they’d even benefit from the extra char and smoke flavor. No doubt that’s why this is the recommended cooking method.
I should note that I found the pan cooking instructions excessive, resulting in a far too crisp patty; I’d cook just a little less if I cooked these in the pan again.
Nutritionally these pack in a whopping 27g of protein, which is up with some of the best in this class; on the flip side there’s a hefty amount of fat here too, which MorningStar products don’t often see.
MorningStar Farms Meat Lovers Vegan Burgers – what’s a fair price?
My local Walmart charged $6.48 for this bag of four, which is unusual high for a MorningStar Farms product of this size. Their four count burgers are normally around the $4 or less mark. I imagine the increased price is due to the novelty of product, but for me, it’s too high. There are better options on the market at this price point.
Looking for more vegan and vegetarian burgers
Check out all our reviews of meat free burgers:
More MorningStar Farms products and dishes
- MorningStar Farms Veggie Corn Dogs
- Incogmeato Chik’N Tenders review
- What’s new in grocery world June 2021
- MorningStar Farms Italian Sausage Style Crumbles review
- Italian-style nachos
- Incogmeato Chik’N Nuggets – some of the best around
- MorningStar Farms Buffalo Chik Patties review – 2020 version
- MorningStar Farms Veggie Bacon Strips
- MorningStar Farms Incogmeato Burger
- Loaded veggie tots
- Thai red curry with rice noodles
- Thai jungle curry with rice noodles
- Sweet potato fry nachos
- Sloppy Joes with MorningStar Farms Crumblers
- Vegan BBQ Plate with MorningStar Popcorn Chikn
- Thai Yellow Curry with Cous Cous
- Loaded OreIda crinkle cut fries with chipotle mayo
- Nachos with MorningStar Farms crumblers
- Loaded cauliflower tots with MorningStar Farms crumblers
- Buffalo salad with MorningStar Farms Nuggets
- MorningStar Farms Original Chix Patties review
- MorningStar Farms Popcorn Chik’N Veggitizers review
- MorningStar Farms Mini Corn Dogs
- Review: MorningStar Farms Veggie Lovers Vegan Burgers
- Review: MorningStar Farms Chorizo Crumbles
Hi, I’m Stuart, nice to meet you! I’m the founder, writer and wrangler at Gastronomic SLC – Utah’s biggest and oldest online food magazine; I’m also a former restaurant critic of more than five years, working for the Salt Lake Tribune. I’ve worked extensively with multiple local publications from Visit Salt Lake to Salt Lake Magazine, not least helped to consult on national TV shows.
I’m a multiple-award winning journalist and have covered the Utah dining scene for the better part of fifteen years. I’m largely fueled by a critical obsession with rice, alliteration and the use of big words I don’t understand. I started Shop Smart to catalogue my adventures in the grocery store and kitchen. Follow along on Instagram too!
3 thoughts on “Review: MorningStar Farms Meat Lovers Vegan Burgers”
I love the Meat Lovers Burgers, The Spicy Black Bean Burgers, The Black Bean Crumbles, Spicy Breakfast Sausage Patties and the Griller Burgers. The Meat Lovers Burger especially. Pan fried, it tastes like a real hamburger. I am VERY satisfied with Morningstar products. <3
Just tried the Meat Lovers Vegan Burger. Texture and flavor great. My only criticism is the cooking instructions for the skillet, which recommend 18-20 minutes (flip halfway through). I cooked 9 minutes on one side, decided it was way too long, and cooked the other side for about 5 minutes. It came out overcooked and dry. 18-20 minutes for a fairly thin frozen burger is toooo long. No doubt it will be perfect if cooked for less time. Will definitely buy again. Contains a lot of fat but doesn’t seem at all greasy as the Beyond Burger does (although I like that one, too).
I’m going to pick these up again sometime early this year and give them a second chance. I’ll keep your tips in mind when I do! In the interim I just picked up the Tex-Mex vegan version of these burgers, so stay peeled for a review soon 🙂