As far as I can tell, Simple Truth is a Kroger product line that focuses on ‘clean’ products. Think: organic, non GMO, no antibiotics and no hormones. At least that’s what I think it is, the packaging here doesn’t go into much detail. The clean and green styling though does pop out, alluding to a high quality product.
The resealable bag the burgers come packaged in is certainly a nice touch. I’m always appreciative when a brand goes that little further with something thoughtful like this. I hate to have to transfer items to a separate freezer bag after purchase, using up extra plastic.
The finished product is decent enough, it cooks from frozen using your preferred method (broiler, pan, outdoor grill). This is a densely packed patty, much more so than if made by hand, but that’s the nature of the beast as it where. All frozen patties have this similar quality to them.
Flavor wise there’s nothing spectacular, nor is there anything poor. For my money I do prefer the Sam’s Choice Black Angus patties when it comes to a frozen burger though – they have a noticeably meatier flavor profile.
The kicker here though is the 6 count Simple Truth patties come in at $12.99, whereas the Sam’s Choice 6 pack is almost half as cheap at $6.98. That’s a huge price difference for me, and after reviewing the packaging more than once, I’m not certain what extra I’m paying for?
Simple Truth Natural Beef Burgers ingredients and nutrition
Are Simple Truth Natural Beef Burgers any good?
Our verdict? An average product, 2.5/5. There’s nothing inherently wrong, but nor is there anything noteworthy. Coupled with the $12.99 price tag – it might be hard to justify the extra price over competing brands, or even making your own from hand.
Hi, I’m Stuart, nice to meet you! I’m the founder, writer and wrangler at Gastronomic SLC – Utah’s biggest and oldest online food magazine; I’m also a former restaurant critic of more than five years, working for the Salt Lake Tribune. I’ve worked extensively with multiple local publications from Visit Salt Lake to Salt Lake Magazine, not least helped to consult on national TV shows.
I’m a multiple-award winning journalist and have covered the Utah dining scene for the better part of fifteen years. I’m largely fueled by a critical obsession with rice, alliteration and the use of big words I don’t understand. I started Shop Smart to catalogue my adventures in the grocery store and kitchen. Follow along on Instagram too!