Mission Hill Burnt Ends from Costco reviewed

A random ramble through the aisles of Costco always turns up something interesting and new. My latest find – this eye catching BBQ product. The packaging is all red and black and flames – and big pieces of smoked brisket.

Burnt ends are a particular speciality of certain BBQ restaurants, often being a limited dish on the menu at certain times of the week; coming as they do from a small part of the brisket end.

Cooking: The brisket is already cooked (duh) so all you’re really doing is reheating. I microwaved on night one, then on subsequent days I found myself reheating in the pan. I actually found the latter a little better, adding a little water as I heated the meat (shredding with a fork too) resulted in a better texture. This might sound like heresy to Q-experts.

Taste and texture: These brisket bites erupt with billowing plumes of smoke flavor – once heated through your whole house will be filled with their thick and dense aroma. This might be a good or bad thing. Definitely check with the rest of the household. These are big, bold and go full throttle in this regards.

The underlying brisket is lost somewhat by all that smoke, but I found the general taste enjoyable. That said I should note the salt levels are very high. All that smoke and sodium starts to wear on the palate after a bit. Less is more here.

I found the texture variable. There’s for sure a thick crisp bark on the exterior, but the initial microwaving resulted in relatively chewy and sinewy texture. The next days pan fry and saute in a little water was much better, and produced more tender meat.

The accompanying BBQ sauce surprised me, in that it wasn’t an unreasonable sugar bomb, like most are. A gentle sweetness was matched by some back of throat heat and a tangy fruity finish.

Verdict: I’m slightly torn on these. If you have a great BBQ shop in your area, or are a mean pit master yourself – you won’t be impressed. It’s worth remembering your buying pre-smoked, pre-packaged meat. Then you’re reheating it at home. This isn’t world class BBQ fresh from the smoker. In the context of what it is though – quick, easy and fun – it works, and it’s a BBQ meat you don’t often see on shelves (pulled pork being the ubiquitous BBQ in stores).

For the price of just over $16 I managed to make three decent sized meals that were enjoyable and different – though I probably wouldn’t serve them up to a BBQ-fanatic. The packaging reckons you can make four, I wouldn’t argue with that.

What else is out there: if you’re looking to bring the BBQ to your home, I recently discovered Southside Market & BBQ out of Texas. Here’s some of their rope sausage I tasted – they also offer a range of smoked meats delivered to your door too. In the grocery store my current favorite is the Niman Ranch pulled pork product.

More thoughts: scroll to the bottom of the page to see what other shoppers thought of the product. The general consensus is I was too kind on this one.

Here’s the product in pictures:

Mission Hill Burnt Ends in the box
Mission Hill Burnt Ends in the box
Mission Hill Burnt Ends cooked
Mission Hill Burnt Ends cooked
Mission Hill Burnt Ends close up
Mission Hill Burnt Ends close up
Mission Hill Burnt Ends with beans, hush puppies and coleslaw
Mission Hill Burnt Ends with beans, hush puppies and coleslaw
Mission Hill Burnt Ends with beans, hush puppies and coleslaw
Mission Hill Burnt Ends with beans, hush puppies and coleslaw
Mission Hill Burnt Ends close up
Mission Hill Burnt Ends close up

Mission Hill Burnt Ends cooking and nutrition

Mission Hill Burnt Ends packaging
Mission Hill Burnt Ends packaging

24 thoughts on “Mission Hill Burnt Ends from Costco reviewed”

  1. Hi. I’m wondering what the “crust” ion the burnt ends consists of. The nutrition information includes the use of the sauce, correct? Do you know the nutrition information of the burnt ends without the sauce? Thanks!

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  2. Terrible….Absolutely Terrible…. I’ve lived in Texas. Burnt Ends should be very moist, soft, easy to cut, and melt in your mouth. These are hard, chewy, and ya need a chainsaw to cut through them. Never buy again….!!!!!

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    • Agreed Cliff. I’ve had a lot of burnt ends from restaurants and they’re vastly superior. I don’t think any BBQ aficionado will like these. I did find that reheated in the pan with some water softened them up, in that regards as a stuffing in a burrito, taco, etc – to add some smoky flavor – they were ok. As a standalone burnt end though, nope, quite poor.

      Reply
  3. You are being too kind. This product is a rip off. Poor quality meat, lots of chunks of fat, and unbelievably salty.

    Pass on this one.

    John

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  4. This product is SO FATTY!!! You get 7 pieces of meat in a container and 2 of them are solid fat…nothing can be salvaged. They taste great, but definitely are not worth the money.

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  5. I’m very disappointed in this product due to the fact that there were long hairs wrapped around the first bite I took!!!!

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  6. Well I must say I am disappointed with this product. What was edible was good: however, when I pay $15 for this amount of meat, I expect EVERY bite to be edible. Instead, I found probably 20% of it was mushy fat! This was the first – and definitely the last – time I’ll buy this product. 🙁

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  7. Agree with these other reviews. How they got soild gristle to look like actual meat is a neat trick. It’s like every strand of meat fiber had it’s own personal gristle sheath. Stay far away. But, it they would market the BBQ sauce, i’d buy that. It was actually pretty good. Not enough to save these fat bombs though.

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  8. I just paid $11.99/pound for this. Discovered the sauce packet weighs 8 oz. So I’m paying $6.00 for the sauce. This rip off is going right back to Costco. Shame on them for this deceptive product. A real rip off.

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  9. Disgusting. Just like everyone else has said. Tough. Chewy. Mostly fat. I’ve never taken a good product back to Costco, but I’m making an exception here. I wouldn’t feed to a stray dog.

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  10. Very disappointed. Have been to many BBQ restaurants all over the country. Have had very delicious burnt ends. The meat was very very dense. Difficult to cut.
    Paid $19.66. Major rip off.
    Will never buy again AND will tell my friends about my experience.

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  11. Agree with others. Too much salt. lousy meat. WAY over-priced. They didn’t bother to tell us that the sauce pouch was under the meat pouch. Wonder how many microwave explosions have occurred if someone didn’t remove the pouch first. Costco should be ashamed.

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  12. I disagree with you guys. I ate this product two different times and prepared them differently each time. First time I put them in a pan with the sauce and heated them up. I was very disappointed with the results. That’s a NO.
    The second time I heated the burnt ends up in a pan, slowly on low heat, with a little oil (as instructed on the package). I cut the larger pieces in half. Ate them with heated up sauce on the side. Loved the second batch. Would purchase again.
    Agreed, not as good as fresh in my favorite BBQ restaurant, but very good.

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  13. I’m with the majority here. Too much fat, and, to the extent there was meat, it was very poor quality. Actually, terrible quality. It was like chewing shoe leather. I am baffled as to how these people can market this product with a straight face. A simply horrible food product.

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  14. I thought you were super accurate in your description and fair. I enjoyed my purchase and thought it matched your comments. I micro waved ours and did not try stove top directions. It was good. No extra fat or grizzle as some mentioned. My family enjoyed it and will be buying it again.

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  15. My wife and I tried these last week and thought they were terrible. We had high hopes they would taste at least a little like the burnt ends one gets in those numerous Kansas City BBQ places. Unfortunately, most of the ends were tough pieces of brisket with more than its share of gristle and fat and the flavor was not much to write home about either; we didn’t put any of the included BBQ sauce on them. We ended up throwing it out, just couldn’t eat it.

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  16. I did not enjoy this product. I went to the web to see if I was off base, but it appears most of us had the same experience – some pieces mostly fat, other pieces hard and barely edible. My price was $11.99 a pound at Southlake, TX Costco. Now that I read the comment from the guy who calculated the cost of the sauce, I feel even more foolish. My dog loved it, though, but needless to say he won’t be getting this product again. C’mon Costco. I’m counting on you to vet your offerings better.

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  17. The products Costco sells are generally top shelf. These BURNT ENDS are the exception to that rule of thumb and are probably the worst product we ever purchased from them.
    The meat, if you could call it that, was over priced, over cooked, chewy and difficult to to cut even with a knife.
    It’s going back for a refund.

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  18. bought this product yesterday at costco and prepared it for dinner tonight. will not buy Mission Hill bistro smoked beef brisket burnt ends again. Gristle, gristle, gristle, very unenjoyable and disappointing.

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  19. We actually really enjoyed these burnt ends. I didn’t find that much fat in them. I thought them flavorful and delicious. I am not a gourmet of brisket, but I did like these.

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  20. I agree! The chunks of fat covered in the crusty brine was misleading. By the time the fatty parts are disposed of there was only 1/2 remaining for a meal, much less two or three. I paid $18.22 at costco. I will never by them again.

    Reply

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