Review: Wilde Brand BBQ Chicken Chips

When I first spied these advertised in a Whole Foods mailer, I have to be honest, I thought a whole brave new world was unfurling before me. Aimed at those on a Keto diet presumably, the chips are ultra low carb – a marriage of chicken, cassava root and tapioca flour. The product comes in a number of flavors, all of which Whole Foods seem to stock.

On a recent shopping trip, I spotted the bright and bold packaging and remembering the ad, picked this up. I was eager to revolutionize my snacking world.

The chips are much thinner than a regular potato chip, almost reminiscent of Indian poppadom in thickness and initial bite. That’s where the similarities end though.

This particular chip starts with a promising artificial BBQ flavor you’ll know from other snacks, but that quickly gives way to what I can only describe as one thats unappealingly rancid . Sure, there’s some minimal chicken familiarity but it’s weak.

As my face tuned from excited to “oh god please help me” a nearby friend dug in too. Was this just a personal preference of mine? I watched in turn as their face fell to similar horror. We both barely struggled to eat one chip, the rest went in the garbage.

Wilde Brand BBQ Chicken Chips

Wilde Brand BBQ Chicken Chips nutrition and ingredients

How much are Wilde Brand BBQ Chicken Chips

I paid $4.99 for this bag of chicken chips from Whole Foods in March 2019.

Stuart

Hi I’m Stuart, professional food writer and long time eater.  You can find my writing at places like Gastronomic SLC, Visit Salt Lake, The Salt Lake Tribune, Utah Stories, Utah Now Online and many others.

As well as writing extensively about restaurants for more than fifteen years, I’m endlessly curious about that product on the shelf. Is it any good I wonder? If you’re like me, wonder no more.  Follow along on Instagram too!