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Overall
Are Wilde Brand BBQ Chicken Chips any good?
As much as I wanted to love this product I have to say – no. I couldn’t manage more than a single chip personally, neither could a friend.
When I first spied these advertised in a Whole Foods mailer, I have to be honest, I thought a whole brave new world was unfurling before me. Aimed at those on a Keto diet presumably, the chips are ultra low carb – a marriage of chicken, cassava root and tapioca flour. The product comes in a number of flavors, all of which Whole Foods seem to stock.
On a recent shopping trip, I spotted the bright and bold packaging and remembering the ad, picked this up. I was eager to revolutionize my snacking world.
The chips are much thinner than a regular potato chip, almost reminiscent of Indian poppadom in thickness and initial bite. That’s where the similarities end though.
This particular chip starts with a promising artificial BBQ flavor you’ll know from other snacks, but that quickly gives way to what I can only describe as one thats unappealingly rancid . Sure, there’s some minimal chicken familiarity but it’s weak.
As my face tuned from excited to “oh god please help me” a nearby friend dug in too. Was this just a personal preference of mine? I watched in turn as their face fell to similar horror. We both barely struggled to eat one chip, the rest went in the garbage.
Wilde Brand BBQ Chicken Chips
Wilde Brand BBQ Chicken Chips nutrition and ingredients
How much are Wilde Brand BBQ Chicken Chips
I paid $4.99 for this bag of chicken chips from Whole Foods in March 2019.
Hi, I’m Stuart, nice to meet you! I’m the founder, writer and wrangler at Gastronomic SLC – Utah’s biggest and oldest online food magazine; I’m also a former restaurant critic of more than five years, working for the Salt Lake Tribune. I’ve worked extensively with multiple local publications from Visit Salt Lake to Salt Lake Magazine, not least helped to consult on national TV shows.
I’m a multiple-award winning journalist and have covered the Utah dining scene for the better part of fifteen years. I’m largely fueled by a critical obsession with rice, alliteration and the use of big words I don’t understand. I started Shop Smart to catalogue my adventures in the grocery store and kitchen. Follow along on Instagram too!
I had a similar response but, what bothered me more was; where are these made? Distributed by Wilde Brands out of Colorado but, where are they made? Presumably in the Phillipines where all the other cassava chips come from. That might explain the rancid taste. Chicken based product that takes weeks to reach the USA by ship. Bon Appetit.