Simple Truth Emerge Plant Based Patties review

Simple Truth Emerge Plant Based Patties


Let’s get the obvious elephant in the room dealt with first. These burgers from Kroger are made in the spirit of those from Impossible/Beyond, if not a loving homage to the Beyond Burger itself. Not only do they look very similar in their raw format, the ingredient list reads similarly too (see below). Not that there’s anything wrong with that in our book, initiation being the sincerest form of flattery and all that.

But how do they compare? Well, out of the box they look remarkably similar to the Beyond Burger – right down to the paper backing that you’ll find under each burger in the box. Opened, the aroma of the burgers is fairly similar too.

Simple Truth Emerge Plant Based Patties whats in the box
Simple Truth Emerge Plant Based Patties whats in the box

Cooking the burgers is where differences start to emerge. The burgers ooze notably less grease. Where the Beyond can often end up swimming in a lake of oil when pan cooked, this Simple Truth patty is much drier. Nutritionally they’re actually a little fattier with more saturated fat – but it doesn’t leech out during cooking.

That less greasy element continues into the tasting too. There is a distinctly less greasy/oily mouthfeel with these patties compared to the Beyond. Texturally these are slightly more meaty but still quite close to the Beyond. Taste wise they’re remarkably similar too. If you’ve tasted a Beyond Burger you’ll immediately recognize that pea protein signature taste – it’s far less pronounced here – which means if you’re put off by that, this burger might be a better choice. The burger certainly stands out less prominently when loaded up with a variety of toppings.

Simple Truth Emerge Plant Based Patties cooked out of the pan
Simple Truth Emerge Plant Based Patties cooked out of the pan
Simple Truth Emerge Plant Based Patties burger
Simple Truth Emerge Plant Based Patties burger
Simple Truth Emerge Plant Based Patties cross section
Simple Truth Emerge Plant Based Patties cross section

I honestly didn’t expect much here. When a store launches it’s own in house product and then goes head to head with a product that’s reputedly invested tens of millions into the space – I’d expect a poor copy. That’s not the case, these Simple Truth plant based burgers are equally as good as Beyond in my mind.

Which is best? Each to their own really. The Beyond offers an oilier, richer mouthfeel with softer texture. The Simple Truth is less greasy, firmer and drier with less pronounced taste. The nutrition is very similar to both, as you can see from the recipe list below, as are the ingredients.

Simple Truth Emerge Plant Based Patties ingredients, nutrition

Simple Truth Emerge Plant Based patties ingredients and nutrition
Simple Truth Emerge Plant Based patties ingredients and nutrition
Simple Truth Emerge Plant Based patties ingredients package front
Simple Truth Emerge Plant Based patties ingredients package front

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3 comments on “Simple Truth Emerge Plant Based Patties review

  1. I was impressed by these. Just purchased the two pack at Ralph’s for $3.74; quite the deal compared to the beyond burger. I also felt they cooked much better due to less oil. I never had plans to repurchase the beyond burger after my first taste test. I can see myself making these Simple Truth Emerge burgers again,and I look forward to more products they release for this line.

  2. This is my first time buying to try this product.

    The quite small print of the prep instructions wasn’t an easy find amid all the other crowded-together lines in ALL CAPS..

    Then there’s the “DO NOT FREEZE”… When considering purchase of a new product for cooking, I do a quick look at what’s printed on the packaging. I bought it. It wasn’t until I took out the package from, yep, the freezer, to cook that I more carefully read the provided prep info. Then I saw that phrase, “do not freeze.” Too late. How would freezing the patties affect the product’s quality? Seems to me that alert merits being prominently featured on the FRONT of the package.

    Please consider improving the prep instructions to be easier to find & to read. The current cramped-together sentences & words in all CAPS small print isn’t very reader friendly. Thank you.

    1. I must admit I hadn’t seen that on the back either Elaine! Just looked at the package above and yep, I can see it really small as well. I’d never recommend going against the manufacturers advice, and I’d say call them first for more info too; but for what it’s worth, I routinely freeze the Beyond Meat burgers, and defrost in the microwave gently before cooking, and they turn out fine. The trick is being very careful in the defrost stage as they can disintegrate if too much heat is used Again, I’d contact Kroger for more advice though.

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