Ever looked at the back of a supposedly healthy product and burst out laughing? Sure a single serving might be just 50 calories, provided of course you abide by some ludicrously tiny portion size. Invariably this is the way most products market themselves as diet friendly – just don’t eat more than a microscopic bite and you’re fine.
The flip-side is usually, “go ahead, eat as much as you like, just don’t expect a flavor you’ll actually like!” Those fun things like salt and fat and sugar are usually ominously missing when a packet gives you the go ahead to wolf down the whole thing in one sitting.
It’s for these common reasons that I was less than enthused when I was contacted by the guys at Smart Sweets. The marketing message behind Smart Sweet’s diet-friendly candy is essentially: yes you can have your
cake candy and eat it too. Sounds too good to be true?
Well I have to confess I was happily blown away by this product. Healthy, check! Tasty, check! Can I eat the whole packet? You betcha you can, eat two if you want. Heck, these gummies are even 100% vegan friendly too. Scroll down for more info, but each bag of these gummies packs in an almost implausible 28g of fibre, which is a full days worth of fibre! Those on carb restricted diets will know that you can subtract fibre from carbs in balancing the books which makes one bag of these gummies a measly net of 5-7g of carb.
They come in both sweet and sour varieties delivering just 3g of sugar per bag too. The face puckering sour version was our favorite (pictured above), which comes with a little crystalline dusting, which I imagine imparts the sour flavor. These are slightly more carby as a result, but honestly, when was the last time you ate a full bag of candy and could say you only ate 90 calories in the process?
Texturally these are identical to a regular gummy best I can tell and flavorwise these gummies are very cravable too. They’re not as sweet as traditional candies, but they’re close, with only a very subtle after taste reminiscent of artificial sweetening; honestly if I wasn’t trying to sit and carefully analyze each bite, I’d probably never have noticed. If you pop these like proverbial candy, you’d likely never notice you were eating a diet focused product.
Smart Sweets Gummy Bears nutrition and ingredients
Smart Sweets Gummy Bears – what’s a fair price?
All of this doesn’t come cheap. Full disclosure – I received several bags of this product free for tasting and testing – but should you stop by the Smart Sweets website these will cost you roughly $20 or $40 in respective packs of 6 or 12. That works out to $3.30 a bag which certainly isn’t cheap when it comes to candy. That’s the only minor mark against this product.
In any case this is obviously a product targeting a specific niche; one that already attracts higher prices. If you’re on a restricted diet and still want to enjoy your candy fix, my guess is the price is far less important than the fact that yes – here’s a product that will sate your sweet tooth
Note: Smart Sweets are also available in select Whole Foods GNC and Target though I am not sure on the respective pricing.