As a leading manufacturer of rice cookers, September is a special month for Zojirushi America. September is National Rice Month, and Zojirushi is a sponsor of the LUCKYRICE Paddy in New York City, and has also teamed up with USA Rice Federation to support their current rice promotion initiatives. Zojirushi Corporation has been producing rice cookers for over 45 years, and making technological advancements all the while. From short grain to long grain, brown rice to sushi rice and even quinoa, Zojirushi rice cookers are versatile and the perfect kitchen companion. Studies show that most Americans are eating less than the recommended allowance of healthy grains, and with a Zojirushi rice cooker it’s easy to cook great grains!
One of Zojirushi’s main goals is to educate the consumer about rice cooking techniques, such as choosing the right grain, and properly rinsing rice before cooking. As a sponsor of the LUCKYRICE Paddy in New York, Zojirushi is hosting a media only rice education seminar and sushi class with award-winning Chef and Author, Hiroko Shimbo. This media event will allow attendees to have an interactive experience learning how to make sushi and proper rice cooking techniques. The night’s festivities also include the LUCKYRICE Feast, a night market where partnering chefs will honor the culinary diaspora of rice dishes, on September 26th, which is open to the public.
In additional celebration, Zojirushi has partnered with USA Rice in providing rice cooker prizes for several of their promotions throughout the month of September. From gifting commercial rice cookers to the winning chefs at an annual food & wine festival competition, to providing cookers to the chefs on the USA Rice food service tour, to participating in a month long giveaway campaign featured on social media. The Zojirushi and USA Rice partnership is a natural and mutual beneficial alliance.
LUCKYRICE is a lifestyle brand that celebrates Asian culture through the lens of food. LUCKY CHOW is a 501(c)(3) not-for-profit, multimedia organization that explores and celebrates Asian cuisine while building greater awareness and understanding of Asian culture. www.luckyrice.com
About USA RICE
USA Rice Federation (USA Rice) is the global advocate for all segments of the U.S. rice industry. Our mission is to ensure the health and vitality of a unified U.S. rice industry by advocating on behalf of farmers, millers, merchants, and allied businesses.
Through USA Rice, the U.S. rice industry has strong representation to ensure its voice is heard when and where it counts. www.usarice.com
In 2018, Zojirushi celebrated its 100th anniversary, and a century of products designed to improve customers’ quality of life—bringing comfort, ease, vitality and affluence to people around the world. Zojirushi was established in 1918 as a producer of hand-blown vacuum bottles and has been a world leader in thermal products ever since. The Zojirushi line was expanded to include a wide range of stainless steel vacuum bottles, rice cookers, breadmakers, Air Pot® beverage dispensers, thermal serving carafes, specialty cookware, small electrics, restaurant equipment, and other products. Striving to remain faithful to the principles that embodied the company’s first 100 years, and the reputation of quality and durability it earned them, Zojirushi looks forward to a future of continued innovation and inspired design.
For more information on the entire quality Zojirushi Product Collection, contact Zojirushi America Corporation at 800.733.6270 or visit www.zojirushi.com
Hi, I’m Stuart, nice to meet you! I’m the founder, writer and wrangler at Gastronomic SLC – Utah’s biggest and oldest online food magazine; I’m also a former restaurant critic of more than five years, working for the Salt Lake Tribune. I’ve worked extensively with multiple local publications from Visit Salt Lake to Salt Lake Magazine, not least helped to consult on national TV shows.
I’m a multiple-award winning journalist and have covered the Utah dining scene for the better part of fifteen years. I’m largely fueled by a critical obsession with rice, alliteration and the use of big words I don’t understand. I started Shop Smart to catalogue my adventures in the grocery store and kitchen. Follow along on Instagram too!