This summer, the s’more, a century-old American tradition, was re-born when Stuffed Puffs® debuted at WalMart® to rave reviews. Using an innovative and proprietary manufacturing process, Stuffed Puffs puts the chocolate inside the marshmallow, so the chocolate melts while the marshmallow toasts, virtually guaranteeing a perfect s’more.
Stuffed Puffs puts an end to the frustration of juggling marshmallows, chocolate bars, and graham crackers around a campfire or hot grill. It eliminates the chunks of un-melted chocolate or uneven blending of chocolate and marshmallow that turns traditional s’more-making into a hit-or-miss adventure.
Now, in the spirit of making a good thing even better, Stuffed Puffs is introducing S’mores IndoorsÔ — turning a favorite taste of summer into a year-round treat. The introduction will feature a Stuffed Puffs S’mores Kit – a bag of Stuffed Puffs and two sleeves of graham crackers (no chocolate bars needed) – available in September, online and at WalMart.
“The idea was born around a campfire,” said Michael Tierney, who graduated from the Culinary Institute of America in Hyde Park, NY in 2010. “And now, with Stuffed Puffs, you can bring that experience indoors with just seven seconds in the microwave – something you can’t do with traditional marshmallows and chocolate.”
“Stuffed Puffs is a simple idea, but not easy to execute, which is why it hasn’t been done before,” Tierney continued. “I spent seven years figuring out a truly innovative system that breaks the rules of traditional candy making. And s’mores are only the starting point. We are already at work on different flavor and coating combinations for a treat that’s as instantly snackable as it is toastable.”
Stuffed Puffs S’mores Kits are available online and at select WalMart stores across the country, priced at $5.48. Individual bags of Stuffed Puffs will still be available online and in-store at WalMart and other locations. Shop online or find a store near you that carries Stuffed Puffs at www.stuffedpuffs.com.
Hi, I’m Stuart, nice to meet you! I’m the founder, writer and wrangler at Gastronomic SLC – Utah’s biggest and oldest online food magazine; I’m also a former restaurant critic of more than five years, working for the Salt Lake Tribune. I’ve worked extensively with multiple local publications from Visit Salt Lake to Salt Lake Magazine, not least helped to consult on national TV shows.
I’m a multiple-award winning journalist and have covered the Utah dining scene for the better part of fifteen years. I’m largely fueled by a critical obsession with rice, alliteration and the use of big words I don’t understand. I started Shop Smart to catalogue my adventures in the grocery store and kitchen. Follow along on Instagram too!