This week sees Impossible Foods take the wraps of their At Your Door online store. The new online shop offers four different packages of Impossible Foods round beef product delivered right to your door. The kicker – all orders are delivered for free, with two day shipping.
The online store currently offers four options:
The Impossible Convenience Pack
– 4 x packages 12 oz ground beef
– $49.99
The Impossible Combo Pack
– 2 x packages 12 oz ground beef
– 1 x package of ten 1/4lb burgers
– $59.99
Impossible Family Pack
– 1 x package 5lb ground beef
– $64.99
Impossible Grilling Pack
– 2 x package of ten 1/4lb burgers
– $69.99
With the standard 12 oz ground beef package presently retailing in Kroger stores for $8.99 – those prices might raise an eyebrow – they’re certainly a premium. If it helps – just think of the extra cost as the delivery fee in reality; after all you’re getting two day shipping via FedEx, shipped safely frozen right to your door packed in an environmentally friendly container.
Probably the best deal is the Impossible Grilling Pack. If you feel like splurging and have the freezer space, that yields a per burger cost of about $3.50 which isn’t too terrible in our book – if you’re a fan of the product. We are! You can read our review here.
For information on buying online check out their site and FAQ here.

Hi, I’m Stuart, nice to meet you! I’m the founder, writer and wrangler at Gastronomic SLC – Utah’s biggest and oldest online food magazine; I’m also a former restaurant critic of more than five years, working for the Salt Lake Tribune. I’ve worked extensively with multiple local publications from Visit Salt Lake to Salt Lake Magazine, not least helped to consult on national TV shows.
I’m a multiple-award winning journalist and have covered the Utah dining scene for the better part of fifteen years. I’m largely fueled by a critical obsession with rice, alliteration and the use of big words I don’t understand. I started Shop Smart to catalogue my adventures in the grocery store and kitchen. Follow along on Instagram too!