As more and more of us turn to healthier options, interesting news in this week that Budweiser are set to launch their first alcohol free beer. The brand new Budweiser Zero promises, “zero-sugar, 50 calorie beverage has the same refreshing, full-flavored taste you can expect from Budweiser with zero percent ABV.“
Via press release the brand writes about co-foundeer and NBA star Dwyane Wade, “Dwyane Wade helped define Budweiser Zero’s core attributes, including the design of the sleek packaging. Leveraging his ties to the sports world, Wade helped create Budweiser Zero with the athlete in mind: someone who wants the great taste of a Budweiser without the after-effects of alcohol, particularly while training or in season.”
Bud Zero should launch in 12 ounce and 16 ounce cans; 12 ounce bottles are planned for release in December.
Image credit, Budweiser.
Hi, I’m Stuart, nice to meet you! I’m the founder, writer and wrangler at Gastronomic SLC – Utah’s biggest and oldest online food magazine; I’m also a former restaurant critic of more than five years, working for the Salt Lake Tribune. I’ve worked extensively with multiple local publications from Visit Salt Lake to Salt Lake Magazine, not least helped to consult on national TV shows.
I’m a multiple-award winning journalist and have covered the Utah dining scene for the better part of fifteen years. I’m largely fueled by a critical obsession with rice, alliteration and the use of big words I don’t understand. I started Shop Smart to catalogue my adventures in the grocery store and kitchen. Follow along on Instagram too!