As more and more of us turn to healthier options, interesting news in this week that Budweiser are set to launch their first alcohol free beer. The brand new Budweiser Zero promises, “zero-sugar, 50 calorie beverage has the same refreshing, full-flavored taste you can expect from Budweiser with zero percent ABV.“
Via press release the brand writes about co-foundeer and NBA star Dwyane Wade, “Dwyane Wade helped define Budweiser Zero’s core attributes, including the design of the sleek packaging. Leveraging his ties to the sports world, Wade helped create Budweiser Zero with the athlete in mind: someone who wants the great taste of a Budweiser without the after-effects of alcohol, particularly while training or in season.”
Bud Zero should launch in 12 ounce and 16 ounce cans; 12 ounce bottles are planned for release in December.
Image credit, Budweiser.